🧠 Analytics & Tracking

You can’t improve what you can’t measure.

If your reporting is vague, your tracking is broken, or your team is guessing at what’s working—you're flying blind. We help small and mid-sized businesses get their data right, so decisions are based on facts, not hunches.

What We Do

We set up analytics systems that show where leads come from, how they behave, and what drives revenue. Clean tracking, simple dashboards, and visibility into every key point of the funnel.

Core Services:

  • GA4 Setup & Cleanup: Proper installation, configuration, and event tracking in Google Analytics 4—so your data is usable and accurate.

  • Google Tag Manager (GTM) Implementation: Set up tags, triggers, and variables for tracking form fills, button clicks, downloads, and more—without hardcoding everything.

  • Source Attribution & UTM Structuring: Know which channels, campaigns, or ads are actually generating leads. No more “direct / none” in your reports.

  • Conversion Tracking: We make sure your platforms—Google Ads, Meta, LinkedIn, CRM—are all tracking conversions correctly and consistently.

  • Dashboard Buildouts: We create clear, real-time dashboards in tools like Looker Studio, Databox, or HubSpot reporting. No fluff. Just answers.

  • Funnel Visualization & Drop-off Analysis: See where users fall off, where deals stall, and where your funnel leaks—so you can plug the holes.

  • Data Layer Strategy (if needed): For more complex setups, we help define and implement the data layer needed for deeper insights.

Deliverables

Here’s what you walk away with when we’re done:

  • Fully functional GA4 and Tag Manager setup

  • Working conversion tracking across all paid channels

  • Accurate attribution so you know where leads come from

  • Custom dashboards that show the metrics you actually care about

  • Insight into user behavior, drop-offs, and key funnel moments

  • Peace of mind that your data isn’t lying to you

Let’s Make Your Data Useful

If you don’t trust your numbers, it’s time to fix them. We’ll help you track the right things, understand what’s working, and cut what’s not.