If you work in business, leadership, or marketing, you’re already using Peter Drucker’s ideas—whether you know it or not.

Drucker wasn’t just a management consultant. He was the guy who basically invented modern business strategy. Long before the buzzwords, frameworks, and LinkedIn thought leaders, Drucker was writing about what actually makes businesses work.

Here’s why he still matters.

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Art & Copy isn’t just a documentary about advertising—it’s a masterclass in what makes great marketing actually work.

It’s about the golden age of advertising, when agencies weren’t obsessed with data, automation, and conversion rates. Instead, they focused on bold ideas, emotional storytelling, and the power of words and visuals working together.

Here’s what stood out.

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Mad Men made advertising look sexy—whiskey-fueled pitches, sharp suits, big ideas. And while some of that was real, a lot of it was just good TV.

So, what did Mad Men actually get right about the ad world? And where did it take creative liberties? Let’s break it down.

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AAA video games spend years in development, cost millions to produce, and are obsessed over by fans who pick apart every detail. Meanwhile, most marketing content looks like it was slapped together in a hurry, dumped into a content calendar, and forgotten.

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Leading a team, a company, or even just a project? Here’s the harsh truth: you’re too close to the problem to see it clearly.

It’s not a personal failing—it’s just how humans work. When you’re deep inside something, whether it’s your company culture, your strategy, or your messaging, you miss what’s obvious to everyone else. That’s why leaders who think they have all the answers are usually the ones making the biggest mistakes.

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Tim Ferriss isn’t a marketer. But if you’re in marketing and you haven’t read The 4-Hour Workweek or watched his podcast clips on YouTube, you’re missing out on some of the best strategy advice out there.

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Netflix doesn’t just pump out content—it creates cultural moments. Whether it’s a binge-worthy series, a surprise hit, or a viral documentary, Netflix understands one thing better than most marketers: people crave good stories.

Yet, most marketing ideas are as bland as a straight-to-DVD sequel. No hook. No emotion. No reason to care. If you want your content, campaigns, or brand to stand out, stop thinking like a marketer and start thinking like a storyteller.

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Most people don’t know Susan Wojcicki’s name, but they’ve definitely used her work. She’s one of the most influential figures in tech—whether you realize it or not.

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ESPN isn’t just about sports—it’s about timing. The network thrives on capturing the moment, reacting instantly, and delivering analysis while the game is still fresh.

That same approach? It’s exactly what marketers need to master. Because in a world where news cycles move at warp speed and trends die in a day, being right is good, but being first is better.

Here’s what ESPN gets right about timeliness—and what you should steal.

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