Landing Pages That Actually Convert
How to Fix Common Mistakes
Most landing pages are pretty. Clean layout. Nice fonts. Maybe even a snappy headline.
And then… crickets.
Because here’s the truth: pretty doesn’t convert. Clarity does. Relevance does. Trust does.
So if your landing page isn’t doing its job—bringing in qualified leads or sales—it’s not because your button isn’t orange enough.
Here’s what’s actually going wrong (and how to fix it).
1. Your Headline Doesn’t Say Anything
Your headline has one job: tell people exactly what they’re getting and why it matters—in under 5 seconds.
Bad: “Unlock Your Potential Today”
Better: “Grow Your B2B Pipeline with Qualified Leads—Fast”
Make it specific. Make it useful. Make it obvious why they should care.
2. You’re Writing Like a Marketer, Not a Human
No one wants to read buzzwords. Cut the jargon. Kill the corporate tone.
“Our platform empowers cross-functional teams to unlock synergistic outcomes”
Translation: “We help your team work faster and close more deals.”
Write like someone who actually wants the reader to understand what you do.
3. You Buried the Call to Action
Don’t make people dig for the button. Put your CTA above the fold, then again below, then again in the middle if needed.
Also: stop being vague. “Submit” isn’t a CTA. Try:
“Book a Free Demo”
“Get the Guide”
“Start Your Trial”
Make it action-oriented. Make it clear.
4. You’re Asking for Too Much, Too Soon
Do you really need their company name, budget, team size, and favorite childhood cereal before they can download a PDF?
Every extra form field is a drop-off risk. Ask for only what you need to move the conversation forward. You can qualify them later.
5. You Forgot to Build Trust
People don’t convert if they don’t trust you. Add:
Social proof (logos, testimonials, case studies)
Clear benefits, not just features
Specific outcomes (“12% increase in qualified leads”)
If you’re asking someone to give up their email, time, or money—you’d better earn it.
Conversion Is About Clarity, Not Tricks
Landing pages don’t need gimmicks. They need to communicate value fast, make the next step obvious, and remove friction.
Fix that, and your conversions will start looking a whole lot better—no redesign required.
