Your Company Isn’t Apple, or Amazon, or Google

Culture

Apr 2

Written By Bruen Creative Co.

That’s OK

Let’s get something straight:

You are not Apple.

You are not Amazon.

You are not Google.

And you don’t need to be.

The problem is, too many companies try to act like they are. They copy the branding. They mimic the tone. They throw out buzzwords like “innovation” and “scale” as if that magically puts them in the same league.

It doesn’t.

Trying to market like a trillion-dollar company when you’re a $3M business is like showing up to a pickup basketball game wearing full NBA warmups. Looks cool. Doesn’t help.

1. Their Rules Don’t Apply to You

Apple can spend millions on a billboard with no copy and still move product. You can’t.

Amazon can lose money on logistics to dominate a market. You can’t.

Google can launch a half-baked product and still get adoption. You? You’ll get ghosted.

Big companies play by different rules because they’ve earned the right to. You're still building. That’s not a weakness—it’s clarity.

2. You Don’t Need a “Brand Platform” You Can’t Explain

You don’t need to find your “essence.”

You don’t need a seven-figure brand refresh.

You need to answer three things clearly:

Who is this for?
What problem are you solving?
Why are you better than the other guys?

That’s not glamorous. But it works.

3. You Can Actually Move Faster Than They Can

The good news? While the giants are stuck in meetings and bureaucracy, you can test, learn, and iterate in real time.

Your landing page doesn’t need legal sign-off from 12 people.
You can launch a campaign this week, not next quarter.
You can afford to speak like a human, not a press release.

Speed, clarity, and relevance beat big budgets every time—if you actually use them.

Be Proud of Where You Are

You don’t have to fake it. You’re not Apple. You’re not Amazon. And that’s fine.

Be the company that solves real problems for real people with real urgency.

Be the company that says what it means and delivers on what it promises.

Be the company that’s building something solid—not pretending it already made it.

That’s the stuff that actually works.

Bruen Creative Co.